Since early 2007 Barclays have seen the opportunity mobile has for their customers, they released their .mobi domain site which gave the customer web access specifically for viewing on mobile handsets.

Barclays have reacted to the escalating trend of smartphones usage and have seen the rewards. Head of digital payments at Barclays, Tom Gregory, said,

“We have had a number of customers that have been inactive on our online site, who are now regularly using the dot.mobi site on their mobile, what that has told us is that there are different channels for different customers and if we can cater for all of them that's a positive step forward."

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